Melbourne Airport Excellence Awards

An awards identity - celebrating great customer service.

Identity
Style Guide
Photography
Print Communications
Digital Communications
Copywriting

The Melbourne Airport Excellence Awards are an annual event, created to officially recognise and reward members of the Melbourne Airport community who excel at servicing and supporting travellers. The Awards are open to individuals, organisations, contractors, volunteers and suppliers. Each year voting is carried out by peers and travellers.

The aim for 2018 was to elevate the awards from previous years, creating a celebratory, aspirational event. With this in mind we designed the identity & supporting visual language, in tandem with the new design of the awards trophy. Creating a distinctive look for the award imagery. The supporting graphics reference the trophy shape, textures and materials and the dot patterns represent the idea of ‘standing out from a crowd’ and the nomination process itself.